Holistic artist developer
As a Holistic Artist Developer, Purna teaches artists music business project planning in a way that is simple to understand. She guides them with thorough, well-planned and effective strategies that are always realistic, manageable, and uniquely aligned with the artist's authentic identity. This ensures artists are pursuing music in a way they can feel good and confident about. Every artist is unique and there is no "one size fits all" approach.
Certified and trained in neuro-holistic trauma-informed practices and life coaching, Purna also helps artists quickly identify root limiting beliefs or blocks due to emotional traumas, which can keep artists feeling stuck, overwhelmed, confused and frustrated both in their music careers and overall lives.
Working with Purna allows singers, songwriters, producers, and artists to:
- Learn how to set clear goals, and track them
- Understand exactly what branding, marketing, analysis, etc. are (and are not)
- Identify their own brand
- Identify and work through root limiting beliefs, including emotional traumas
- Understand how to create a marketing plan based on their needs
- Skip the 24/7 social media content creation culture
- Create and implement a customized business plan with their personal lives, needs, responsibilities, limits, etc. in mind
- How to create a budget and timeline
- Learn about grant application options and the grant-writing process
- Feel confident, properly informed and supported moving forward
Purna primarily works in the genres of pop, rock, alternative, indie, folk and country. She is open to working with artists in other genres if she genuinely believes in them. She only works with artists where authentic, human connections exist.
She offers various Holistic Artist Development plans that require a commitment of 3+ months, depending on the artists' project and support needed. She offers short term consulting ranging from 1-3 sessions for grant writing education and assistance.
Lastly, Purna deeply understands the various needs of misrepresented groups from personal lived experiences, including those who identify as women, LGBTQ, differently-abled, and chronically ill. She has been an active inclusion advocate since 2009.
for artists who are:
- Coachable and humble
- Open-minded
- Open to identify and work through limiting beliefs, emotional traumas or perception issues (if there are any)
- Goal-oriented and committed
- Able to follow a plan that is designed together when it is reasonable for their time, finances and lifestyle needs
- Crystal clear on their goals OR need help creating them
- Potentially experiencing voice challenges (projection, expression, discomfort, etc.) due to emotional fears and traumas
- Excited to create music and share it with others!
“I highly recommend Purna's service to any serious musician looking to work in the music industry. Purna is very professional and has a vast knowledge of the industry. Her dedication and passion makes working together effortless and actually fun. Her service has helped me identify my own target market as well as open a world of possibilities in terms of potential career opportunities I did not know even existed! 5/5 :)”
— Mauricio Reyes
“I sought Purna’s expertise on the art of networking as she clearly has lots of experience making worthwhile connections to support her vision and voice in the industry. From our short, straight-to-the-point mentorship session I got insight into tools Purna uses to approach speakers and potential collaborators to make the most of her time. This, coupled with her compassionate understanding of deeper issues and blocks which can make networking a daunting experience for some has given me more confidence and savvy skills to grow my network. I feel supported and energized to get out there again!”
— Isabel Meadowcroft (of Ziggy Jadovsky)
“Purna is an amazing mentor & coach. She knows how to adjust to your needs and is very understanding. Always encouraging artists to be true to themselves. I love working with her. If you are looking for someone to guide you with your music career, you won't regret working with her!”
— Kat Dion